Uprooted Flower Truck is NYC's first mobile florist and event design studio!

Open since 2015, Uprooted specializes in floral design and event production for corporate and private clients. Our team develops and executes custom flower experiences such as flower crown classes, bouquet bars and flower truck popups.

We also provide our custom designs with weekly corporate and residential accounts.

About the uprooted truck

We designed a truck that allows for optimal floral care and the ability to provide efficient service. The truck has a floral cooler, electrical system, work counters, and sink with hot water – a fully functional florist on wheels! With the help of a successful Kickstarter campaign, the truck launched in April 2015. The truck is now used for brand experiences and other events.

About Uprooted Events

Uprooted provides floral designs for corporate functions and private events of all kinds.

One of our most popular events has become our bloom bar or flower crown bar. We host these inside apartments, corporate offices or in the flower truck outside a client’s building!

We also specialize in custom marketing activations and private branded popups helping companies launch a new product, store or impress a client.

About the Founders

Ash & Kristin Heckler have been together since 2010 and married since October 2018. They live in the Village loving their family, friends and food. Ash is full-time with Uprooted and Kristin is our numbers guru/ #1 fan and cheerleader / favorite freelancer.

Ash (Custer) Heckler

Ashley Custer’s very first job was working in a flower shop, Boyd’s in Wilmington, DE when she was 14. She worked there throughout all of high school and continued freelancing there and other Philadelphia florists on breaks in college. She attended Temple University majoring in Criminal Justice. After college, Ashley worked in a Title I school and then as a Foster Care Case Manager in Philadelphia. She passionately wanted to help improve people’s lives but felt disillusioned by the social systems set in place. When she moved to New York with her then girlfriend, now wife, Kristin Heckler, she returned to flowers to rejuvenate and reassess her career path. Working in NYC flower shops, Ashley was reminded of the joy and comfort flowers bring to people, including herself, and came up with the idea for a Flower Truck. NYC shops were already very small and the food truck model had exploded in the last ten years, even expanding to retail, but nobody in the city had started a flower truck. Finally, determined to bring light to people’s lives and make high quality flowers more affordable, she left her design job to create Uprooted Flower Truck in January 2015. Over the past 5 years, she’s enjoyed working with agencies, corporate and private clients on projects of all sizes and is so grateful to work with such great people.

ashley@uprootednyc.com

@ashcashnyc

Kristin Heckler

Kristin Heckler’s first job was opening her own business in high school, Parties Maid Easy in Bucks County, PA. This locally successive business laid important ground work for her entrepreneurial spirit. She attended Duke University studying Women’s Studies and Spanish. After graduating, Kristin pursued theatre directing in Philadelphia, earning praise from local critics for her direction in a Philadelphia Fringe Play. She produced more work with her theatre company, Recognize Theatre. In 2013, Kristin was accepted to The New School for an MFA in Theatre Directing which brought Kristin and Ashley to the Big Apple. Soon after moving, Ashley proposed the idea of a Flower Truck which Kristin thought was brilliant. After years of producing plays and property management (to pay the bills), Kristin was equipped to track the financial end of a new business, help with fundraising and budgeting. She completed her MFA in Theatre Directing in 2016. Kristin continues to freelance direct while moonlighting as financial advisor/ bookkeeper and cheerleader for Uprooted. You’ll catch her with Uprooted at the occasional event and at every music festival and NYC Pridefest each year!

kristin.heckler@gmail.com

@shemakestheatre